CORONADO
RECIPE
DEVELOPMENT
(my role)
CREATIVE DIRECTION
ART DIRECTION
CONCEPTING & IDEATION
Inspiring curious cravings for Coronado-style caramel
Coronado is a Mexican dulce de leche caramel topping whose syrup is uniquely flavorful, but their social media channels were quite bland. As at-home cooks scoured the internet for recipe inspiration, it was key that our content was mouth watering enough to garner interest, love, then long term fandom. Through vibrant, eye-catching imagery and curiosity-piquing copy, Our team transformed their social channels to showcases dishes that packed a tasty punch with varying cultural flavors.
I creatively directed our team as we collaborated to create recipes, compositions, and general vibe for each concept. It was important that we maintain Coronado branding while enhancing their look & feel as well as tone of voice, so we included ab ever-present touch of Coronado’s deep red color throughout each of our images. This resulted in a bright & playful set of immersive assets that brought Coronado into the social & consumer conversation.
Social media
DISTRIBUTION
COLLABORATORS
Allison Davis, photography & recipe development / Brent Bobo, design / Fraz Mahmood, design / Sean Dooley, food styling
AGENCY